Reddit — News stories, discussions, videos and much more abound on Reddit. Browse the stories on this site — and check out the hot topic page — for new content ideas. This can be easy way to pinpoint topics that will be interesting and compelling to your audience. This can reveal associated stories of interest that may uncover new ideas for your content. Google search suggestions and related searches — For the hot topics or target keyword phrases related to your business or industry, do a Google search.
Check out the related searches at the bottom of the page. Also, see what Google automatically suggests with the drop-down autofill options as you are typing in your search phrase. Both of these can be great sources for new content ideas.
You can take this a step further by mining Amazon book reviews, webinar reviews and feedback, and even reviews posted on sites like Yelp. These can reveal the concerns, questions, and points of interest that are most relevant to your audience — and that can be excellent topics for new content. Podcasts — Have you heard any interesting podcasts lately?
Have you gotten recommendations to follow any industry podcasts? They can be a great hotspot for new content ideas. Newsletters — Email blasts that you receive from competitors, industry leaders, colleagues, etc. Are there any trending topics related to your industry? Take a note from social spaces and let those conversations inspire you with new content ideas. You can take this a step further by looking at the content published by leaders in other industries. The threads in these groups can highlight great new content ideas.
Web analytics data — What pages on your site or posts on your social media pages are getting the most engagement?
Check out the analytics data and figure out if you can do a follow-up or related piece for those topics. Industry white papers and research — Translate technical industry documents, like white papers and research reports, into readable content for your audience. Pay special attention to the questions they ask because these can be questions that your prospects may ask about your business — and you may be able to easily answer them in your content.
Industry myths — If there are common misconceptions about your business or industry , address and dispel these in your content. And a very smart way to use the data in GA. Hope that travel searches start going back up again. I just took a trip myself and Googled a few travel-related things related to the place I was visiting.
Very handy list. Will definitely try few of the methods from the list. Keep sharing such awesome resourceful content Brian. WOW — amazing content Brian. Lots of good information. Thank you for putting this together.
I always find value in all your writings. In fact, I got best results just by following your step by step guide on how to rank on Youtube. I had a look at exploding topics, wow, what a good resource! LOL exactly: I tried to make this a list of relatively untapped strategies and techniques.
I found new ways to find content ideas. I would like to add a few more ways to the list that I use. My favorites are using Facebook Ad Library, Product Hunt, and conference talks for content inspiration.
Customer interviews e. Hi Priscilla, thank you. Great point there: in many ways, customers interviews and surveys are actually the best way to find content ideas.
I will definitely share it with my LinkedIn followers. I was creating a content strategy for LinkedIn and got great ideas from your post. Great insights on finding hot content topics Brian! I am definitely implementing some if not all of them. Thanks a ton, Brian! Absolutely Insane article. Very informative and a very detailed one. Always ahead. Good luck. WOW Brian, Thanks for sharing such a great article about content ideas.
But, what do you think about google trends, I mean it would helpful to find good content ideas? Thank you Brian for sharing such valuable insights. Thanks a lot! This article offers a lot of great suggestions, on how to find content ideas that I never knew before:. Glad you enjoyed the post and learned some new strategies to test out. When I look for my top page in google analytics I find that it does not report anything, while I put the keywords from google planner what solution do you propose?
Hey Brian. I absolutely love the way you explain things and your graphics are more astonishing. Sounds good, Seema. Hi Brian, Find content idea is not easy task… Sometimes I can spend a week without writing any content for my blog.
Many thanks Brian you take time to share all tools and tactics with us. Hi Krista, thank you. Hope these techniques help you out and keep me posted on how things go. I definitely never thought of using Pinterest. Thank you for the tip, Brian!
For certain niches, Pinterest is a goldmine. Thanks Tahmid. For sure. In certain niches, Reddit is a content topic goldmine. Awesome stuff as always Brian! Glad you enjoyed it and learned something new. Bookmarked, Will also link to it in my upcoming articles. Hi Brian You have shared some great ways to find content ideas. Thanks for sharing Amit Garg. This is a great post on content ideas, Brian.
Thanks Melissa. ET was built to help you get around that exact problem. Yup, I tried to pack a ton of strategies into this post. I enjoyed putting this one together. Hey Brian, I found new ways to find content ideas. I would like to add a few more ways to the list that I use — Quora — Email queries — Youtube auto-suggestion — Social media queries in my niche groups. Thanks, Brian! I discovered a few new techniques today. A summer reading list, a Cozy Christmas playlist or a list of must-watch shows that your team is obsessed with can give your brand some pop culture cred, and maybe even spark some discussion or other recommendations in the comments.
Chubbies , for instance, is ready with the Guardian screenshot to weigh in on a riveting discussion about short-shorts. A post shared by Chubbies chubbies. Seeing familiar goods in unusual situations is a surefire way to intrigue your audience. Crafting a stylish graphic with some brand-relevant advice is a great way to position yourself as an expert and source of value. No one likes to be sold to all the time, after all. A post shared by Recess takearecess. Whether you create a specific hashtag campaign, or just use social listening to collect and repost user content, repurposing user content is a great way to fill your content calendar and celebrate your community in one swoop.
What tips and tricks can you share with your audience? Cement yourself as a resource and expert in your field with a piece of content about the real T.
We all eat! Just find a loose connection to your brand and share the ingredients and process, or a how-to video. Influencer Jillian Harris asked for some advice about getting her kids to eat vegetarian lunches and worked the responses that poured into some educational content. A post shared by Happify happify.
Someone in your industry — whether another brand or an individual — has probably done something cool lately. Why not show them some love? You may flatter them enough for a repost or a mention, which could just get you in front of their own loyal audience. Spotlighting the real people behind your brand who have helped it for weeks, months, or years is a great way to show off your appreciation — and humanity. Clothing brand Madewell , for instance, offered to donate a dollar to independent venues for every comment made on this post, associating its own brand with the artistic, DIY, bootstrap values of indie performers.
A post shared by Madewell madewell. Build suspense and keep your audience guessing with a mysterious trailer, an on-set photo, a provocative-yet-contextless quote, or a cropped or close-up shot, like the Minnesota Wild did with this Tweet of… a new uniform? A cool graphic treatment like this one from exercise brand Bala can showcase testimonials from real clients in a beautiful and enticing way.
A post shared by BALA bala. Sign up for a free trial today.
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