Large Business. Media and Publisher. Business Partner. Platforms and Products. Audience Network. Free Tools. Facebook Business Suite. Video Ads.
Ads Manager. Facebook IQ Marketing Insights. Creative Guidance. Business News. Case Studies. Creative Hub. Education and Resources. Online Learning Courses. Blueprint Certifications. If you have a short entry period, you will want to make sure you have the resources to get the word out quickly more on promoting your contest appears below. We recommend letting your contest run for between two and four weeks to get the most engagement. Multi-day giveaways — where you offer a new prize each day for several days in a row — are a terrific way to get people coming back to your page day after day.
The average person sees hundreds of posts on Facebook every day, so if you want your contest to stand out in the news feed, you have to write an attention-grabbing announcement. Try using these copywriting tips to make your post stand out.
You also want to use images that look professional and show off your brand in the best light. If possible, ask only for a name and email address. Asking for more increases the odds that people will click away from your contest before they enter. While your contest is running, try to post about it at least once a day but not more than twice a day on Facebook and your other active channels.
Include an announcement in your email and be sure to add the dates the contest will run so people are motivated to enter immediately. If you have a budget for Facebook ads , spend some money getting the contest in front of your target audience. One of the best reasons to run a Facebook contest that requires people to fill out your form to enter is … you can get in touch with them right away!
You can use an email autoresponder to confirm their entry to your contest and maybe include a coupon for a discount to your products and services to motivate them to make a purchase right away and you can even schedule emails to send them other special offers while the contest is running.
You can see real-time traffic and modify where you focus your promotion efforts. Some of the numbers to keep an eye on:. So there you have it! Everything you need to know about running a Facebook contest! For example, many businesses will give away something like a free iPad. Although most people would love to have a free iPad, this prize attracts too many people, many of whom may have no interest in your business whatsoever.
Your prize should be relevant to your target audience. You only want to target people that are interested in your product or service.
By picking a prize relevant to your business, like a free personal training session, free cake at your bakery, or a free gift basket of spa products, your contest will attract people who are interested in your business.
You may even consider giving away your product or service for free! There are a number of different instructions or requirements you can lay out for your participants to enter the contest. Here are some examples of entry requirements.
This will allow you to contact the winner more formally and will also add all of the participants to your email list! Now you have a channel to keep in touch with people who are interested in your products or services. Use free visual marketing tools like Canva to design an appealing and attractive post. You may want to include certain details in the image of the post as well as within the post caption.
The next step in the contest is to set up the post for the Facebook contest. Use these steps to pin your post. Try to be as succinct as possible, and make sure the directions are super clear you may even ask a few employees or friends to read over your post to make sure it makes sense. Facebook contests have the potential to reach a plethora of new customers. Instead of blindly choosing a name, you can use a tool like the Random Name Picker. If you had certain stipulations to your contest such as submitting a photo, make sure to explain why you chose the winner so that nobody cries foul.
Your Facebook contest has ended — now what? Use these three tips to keep your Facebook contest strategy moving. If you have future Facebook giveaways coming up, you can also tease those so they have more reasons to come back to your Facebook business page in the future.
There are a few different ways you can follow up after your Facebook giveaway ends. If you collected email addresses, follow up via email and thank them for participating. Take the necessary time to familiarize yourself with these best practices before launching.
Will Blunt March 10, Promoting an organic Facebook post. Will Blunt. Will Blunt is the founder of Sidekick Digital , a publishing business that launches, manages, and grows brands with content marketing. Read more articles by Will Blunt. Related Posts. Table of Contents. Share on facebook. Share on twitter.
0コメント