Though first sold online in , these funky rubber bands hit the U. Children across the country were swept away by these colorful, shape shifting bracelets and retailers could not restock shelves fast enough for swarms of eager customers. Silly Bandz Image courtesy of Melissa Shelton. However, the idea for creating these bracelets was inspired by a Japanese designer who invented shaped rubber bands as a way to stop people from throwing them away so quickly and to create a more sustainable product.
Creating a variety of bracelets in a plethora of colors and shapes, Croak and his three-person design team launched a phenomenon within the toy industry. When these bracelets hit stores in they were a veritable success and sparked BCP Imports to grow from a company with only 20 employees in , to one with nearly 3, staff members in the U.
Although Silly Bandz are simply multi-colored silicone bracelets that come in a variety of designs, American children were instantly hooked. Kids began wearing them on their wrists and trading them with their friends.
Unlike iPods and other electronic games, Silly Bandz bracelets are low-tech and easily accessible for all budgets. Kids were attracted to the different shapes they could collect, with packs coming in themes such as dinosaurs, princess, baseball, and rainforest.
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Silly Bandz Rock Bandz - 24 Pack. Rapidlash Eyelash Enhancing Serum 3. Silly Putty Big Egg Toy,. LiLash Purified Eyelash Serum 4ml 6-month supply. Crayola - 8 ct. Washable Crystal Effects Window Markers. Munchkin Miracle Sippy Cup, 14 oz, Blue. Seller information piddleandgaffe Contact seller. Visit Shop. See other items More See all.
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