Reputation management is also about identifying opportunities for growth. A good reputation, for instance, makes it easier to compete in a crowded marketplace. Rather than being the same thing, brand and reputation are inextricably linked. Your brand can help enhance your reputation; a poor reputation, however, can ruin a brand a company spent decades—even centuries—building.
In the simplest terms, brand is how a company presents itself to its customers, employees, and the public. Members of senior leadership have more control over brand; it comes out of the products a company sells, the stores they sell them in, and the well-executed commercials, social media posts, and print ads they use to raise awareness of what their company is and what it represents.
A company can influence its reputation; it cannot create or re-create it like it can its brand. To be clear, branding should play a role in shaping reputation, at least at the beginning. An advertisement—whether in a magazine, on TV, or on Facebook—is usually the first time a potential customer will encounter a given company out in the world.
Reputation is more temporary, yet it can bolster or diminish the brand over time. Your reputation can have a negative or positive effect on your brand. But the good news is that you can take steps to influence how others perceive you and your brand. Take these key steps to make sure your brand and reputation are in alignment. Clearly define your brand.
Get clear about your brand this applies to both individuals and companies. To clarify your brand, ask yourself the following questions:. Research your reputation. Once you are clear about your brand, do some investigating. The first place that your potential clients, friends, or dates will look to learn more about you is on Google. Align your brand with your reputation. If you are unhappy with your Google results, create a strategic plan to align your brand with your reputation.
Reputation provides reputation management services for both individuals and businesses. A healthy culture will grow a company. It probably came as no surprise to you that these were in the top ten.
Question: Do you believe these companies could have ascended to the top of such a prestigious list if any had a poor reputation? Another question: Do you believe these companies could have ascended to the top of such a prestigious list if any had a poor culture? You simply cannot earn an excellent reputation, which is a primary driver of business growth, if your people are not aligned with your vision, and adopt the same eagerness and determination to grow as the owner or CEO.
Through the internal questionnaires I develop and surveys I conduct for companies, I still hear and read about dysfunctional cultures, revolving doors, poor leadership and complaints that good people are too hard to find. Ask how they define your strengths and your weaknesses. The way employees respond from their unique perspectives and roles at your company will be very eye-opening. You can buy a brand, but your reputation is priceless Brand is a commodity , something you build, shape and own.
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